“I've dedicated my career to crafting innovative brands, championing diversity, and driving meaningful change for a better future.” – Ayan Yuruk

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Ayan Yuruk is a visionary designer and branding expert dedicated to helping start-ups and tech companies build impactful brands and immersive experiences. As the Founder and Principal of SHOWZ, a Berlin-based brand experience agency, he leads a team committed to transforming brands through innovative design that fosters community engagement and champions cognitive diversity.

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Deeply embedded in the tech scene, Ayan moderates the annual Tech-Award Gala and is a sought-after speaker at leading industry events, including the OMR Festival Hamburg. He actively participates in major tech conferences such as VivaTech in Paris, Mobile World Congress in Barcelona, and IFA in Berlin. Through SHOWZ, he organizes the boutique conference "Innovation Deep Talk," bringing together tech companies and industry leaders for insightful panel discussions and networking opportunities. His partnerships with organizations like Berlin Partners, Delta Campus Berlin, and the Berlin Senate for Economy reflect his commitment to fostering innovation and economic growth.
As a Turkish-German LGBTQ business leader, Ayan extends his influence beyond the tech industry through his dedication to social impact and sustainability. He mentors emerging talent and supports NGOs such as Charity at, assisting a children's village in Botswana, and SOA, an organization focused on ocean and climate conservation. As a jury member for the Social Impact Awards, he recognizes and encourages innovative solutions to global challenges and advocates for integrating DEI into design and business practices.

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He also promotes self-acceptance, community, and personal transformation as the design expert on Netflix's "Queer Eye Germany." His outstanding role on the show earned him the esteemed Grimme Award (Grimme Preis), highlighting his dedication to inclusion and equality and solidifying his position as a leading Diversity Ambassador in Germany.

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Under his leadership, SHOWZ has been recognized for excellence in design and impact, including being shortlisted for the FRAME AWARDS and nominated for several other prestigious honors. Ayan has also served as a global jury member for the iF Design Award, underscoring his influence and expertise in the design community.
Previously, Ayan served as the Head of Creative at Villeroy & Boch, overseeing global creative direction and emphasizing innovation to enhance user experiences. His career also includes roles at Ermenegildo Zegna and Peek & Cloppenburg, where he honed his skills in luxury branding and visual merchandising alongside renowned industry professionals, such as Nicolas Luc Villeroy, Alessandro Sartori and Stefano Pilati.
Through his multifaceted career, Ayan Yuruk leverages his extensive experience and deep connections within the tech industry to help start-ups and tech companies build strong, innovative brands that stand out in competitive markets.