How can we make small changes in our habits to reduce our personal carbon footprint related to food? Based on this question, we have designed a 360° Experience Campaign for Vattenfall that focuses on the potential of saving energy and CO2 in the kitchen. Along with a powerful 3D animation, we created a store window design that features a neatly arranged cooking situation, inspiring passers-by and customers to be more conscious towards natural diversity in food as well as towards possible CO2 saving measure, like Vattenfall’s green electricity tariff. The campaign was topped off with some engaging brand events, promoting seasonal fruit and vegetables or sustainable grocery possibilities in the city.