A store, a window, and a city map with climate-friendly activities. This is the conceptual base for our 360° Summer Experience Campaign with Vattenfall. The idea was to create a campaign concept that not only motivates people to spend more time outdoors, so that they save energy at home, but it also raises awareness for places and activities in Berlin or Hamburg that are sustainable and don’t cost a lot of money. Based upon a strong and clear window design, we have built an entire brand experience, including a compelling 3D animation and some brand events, like a summer giveaway with exciting prices or a free city map brochure with a swimming pool coupon.

‍