A Cologne-based company, formerly known as "Diversity Sparq", needed rebranding. With the new name, they wanted to update their brand identity. The team of three experts described their brand as "the bridge between the corporate and diversity worlds," providing diversity consultations and workshops to clients who often feel their current foundations lack this important aspect. While looking for rebranding, the team wanted to retain some of the features, such as the color palette and typography, which are similar to the ones they had before.