A brand’s mission to being sustainable needs to be visible along the entire value chain. That is why we have designed and implemented this brand activation campaign for Vattenfall. The concept itself focuses on saving energy at home in order to encourage people to transform their homes into more energy-efficient spaces. The energy label in the shop window is made of recycled acrylic and invites passers-by to book an appointment via the QR code to identify any power guzzlers in their homes. An informative and engaging pop-up area, some in-store activities and a captivating 3D animation round off the sustainable brand activation.