Together with the German consulting firm Roland Berger we’ve designed and built an Experience Lab in Berlin for our client Visa. On a 500 m2 open space in Kreuzberg we scouted 16 different tech start-ups from all over the globe and presented their technologies in several immersive and experiential booths. The various brands showcased a range of future retail solutions and use-cases for e.g. travelling, shopping, stock keeping or smart payments. Some workshops and keynote speeches were hosted in order to challenge the technologies, analyze the use-cases and test their applicability in day-to-day customer journeys.

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